Mijn winkelwagentje

0 Items in je bestelling

Privacy Policy

Ernie Ball Privacy Policy

Your privacy is important to us. Ernie Ball (“Ernie Ball,” “we” or “us”) has developed this Privacy Policy to describe how your personal information is collected, used, and shared when you visit or make a purchase from www.ernieball.com or www.music-man.com (the “Site”), engage with us to learn more about our products or activities, as well as how we use information provided by our third party distributors.


We collect personal information in the course of our business, including through your use of our Site, when you contact us or request information from us, or when you purchase Ernie Ball products through Ernie Ball or our distributors. When we require personal information from you in order to fulfill a statutory or contractual requirement, or where such information is necessary to enter into a contract or is otherwise and obligation, we will inform you and indicate the consequences of failing to do so.

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

We collect Device Information using the following technologies:
• “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.

We use the Device Information that we collect to support our legitimate interests as a business, including to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns). We also use Device Information for marketing purposes, such as retargeting on social media platforms. It is in our legitimate interest to use your personal information for direct marketing purposes in order to develop and grow our business. We will, where required by applicable law, obtain your consent for certain marketing efforts.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, if provided), email address, and phone number.  We refer to this information as “Order Information.”

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to communicate with you; and screen our orders for potential risk or fraud; and provide you with information or advertising relating to our products or services. With your consent, we will use Order Information to send you email marketing communications.

If you register with us via the Site, sign up to receive news and information from us about our products and activities, or communicate with us through or related to the Site, we may collect the following personal information:
▪ Your name;
▪ Contact information for you, including your email address;
▪ Demographic information, such as your address, as well as your interests and preferences for particular guitars;
▪ Other information relevant to providing you with Services.
We refer to this information as “Products Information.”

With your consent, we use Products Information to send you receive marketing communications, including news and information about our products and activities.

We also may receive certain information (your name and/or email address) when you interact with our international network of distributors (each a “Distributor”). This information could be used for our direct marketing efforts, to fulfill contracts between Ernie Ball and a Distributor, contracts between you and a Distributor, and for use related to our legitimate business interests. We refer to this information as “Distributor Information.”

We will only use Distributor Information for direct marketing purposes in accords with the scope of consent you provided to the Distributor to be contacted by us. With respect to information gathered within the European Union, Ernie Ball and each of its Distributors have signed a data sharing agreement to provide appropriate safeguards and an adequate level of protection for Distributor Information. If you are an EU resident, you have a right to obtain details of the mechanism under which Distributor Information is transferred outside of the EU by contacting compliance@ernieball.com.Upon request at the email address listed, we will provide you with the identity and contact details of the Distributor that provided us with Distributor Information associated with you. We do not share Distributor Information with any third party.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information, Order Information, Products Information, and Distributor Information.

We use Personal Information to comply with our legal obligations; enforce our legal rights; investigate or settle disputes; comply with applicable law, court order, other judicial process; law enforcement requests, or the requirements of a regulator; to enforce our agreements with you; to maintain our records; to use as otherwise required. It is in our legitimate interest to use your personal information to comply with other legal obligations. In some cases, this processing will be necessary to perform a contract to which you are a party.


We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our rights.


We use the “visitor action pixels” from Facebook Inc. (1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”)) on our website.

This allows user behavior to be tracked after they have been redirected to the provider’s website by clicking on a Facebook ad. This enables us to measure the effectiveness of Facebook ads for statistical and market research purposes. The data collected in this way is anonymous to us, i.e. we do not see the personal data of individual users. However, this data is stored and processed by Facebook, which is why we are informing you, based on our knowledge of the situation. Facebook may link this information to your Facebook account and also use it for its own promotional purposes, in accordance with Facebook’s Data Usage Policy https://www.facebook.com/about/privacy/. You can allow Facebook and its partners to place ads on and off Facebook. A cookie may also be stored on your computer for these purposes.

For EU residents, where required we engage in this practice with your consent. If you are in the EU, you can object to the collection of your data by Facebook pixel, or to the use of your data for the purpose of displaying Facebook ads by contacting the following address: https://www.facebook.com/settings?tab=ads.

Facebook is certified under the Privacy Shield Agreement and thus may receive your data under the GDPR. (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).

We use the Google Analytics service from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) to analyze our website visitors. Google uses cookies. The information generated by the cookie about the use of the online product or service by users is generally transferred to a Google server in the USA and stored there. Google will use this information on our behalf to evaluate the use of our online products and services by users, to compile reports on the activities within these online products and services and to provide us with further services associated with the use of these online products and services and the use of the internet. Pseudonymous user profiles can be created from the processed data. Users can prevent cookies from being stored by adjusting the settings to their browser software accordingly.

For EU residents, where required we engage in this practice with your consent. Users can prevent the collection of data generated by cookies by downloading and installing the browser plug-in that is available at the following link:  http://tools.google.com/dlpage/gaoptout?hl=en.
Google is certified under the Privacy Shield Agreement, which means Google may receive your data under the GDPR. (https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active).

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


If you are a European Union resident, you may exercise the following rights with respect to the personal information we hold about you, including the following rights:
• Right of Accessing Personal Data – You may request a copy of the information we process.
• Right of Rectification of Personal Data – You may request the correction of any inaccurate personal data held by us. If you are entitled to have information corrected and if we have shared your personal information with others, we will let them know about the rectification where possible. If you ask us, we will also tell you, where possible and lawful to do so, with whom we have shared your personal information so that you can contact them directly.
• Right of Erasure of Personal Data – You can ask us to delete or remove your personal information in some circumstances, such as where we no longer need it or if you withdraw your consent (where applicable). If you are entitled to erasure and if we have shared your personal information with others, we will let them know about the erasure where possible. If you ask us, we will also tell you, where it is possible and lawful for us to do so, with whom we have shared your personal information with so that you can contact them directly.
• Right of Restriction of Processing – You can ask us to restrict the processing of your personal information in certain circumstances, such as where you contest the accuracy of that personal information or you object to us. If you are entitled to restriction and if we have shared your personal information with others, we will let them know about the restriction where it is possible for us to do so. If you ask us, we will also tell you, where it is possible and lawful for us to do so, with whom we have shared your personal information so that you can contact them directly.
• Right of Data Portability – You have the right, in certain circumstances, to receive a copy of personal information we've obtain from you in a structured, commonly used and machine readable format, and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.
• Rights Related to Automated Decision-Making and Profiling. You have the right not to be subject to a decision when it is based on automatic processing, including profiling, if it produces a legal effect or similarly significantly affects you, unless such profiling is necessary for entering into, or the performance of, a contract between you and us.
• Right to Withdraw Consent. If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time. If you would like to exercise this right, please contact us at compliance@ernieball.com.
• Right to Lodge a Complaint. If you have a concern about any aspect of our privacy practices, including the way we've handled your personal information, you can report it to the relevant supervisory authority.
Please note that some of these rights may be limited where we have an overriding legitimate interest or legal obligation to continue to process the personal information, or where the personal information may be exempt from disclosure due to applicable law. Ernie Ball does not engage in automated decision-making and profiling.


When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


The Site is not for use by children under the age of sixteen (16) years, and we do not knowingly collect, store, share or use the personal information of children under 16 years. If you are under the age of 16 years, please do not provide any personal information, even if prompted by the Site to do so. If you are under the age of 16 years and you believe you have provided personal information to us, please ask your parent(s) or guardian(s) to notify us and we will delete all such personal information.


We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. We may also make changes as required to comply with changes in applicable law or regulatory requirements. Where we materially change this Policy, we will take steps to notify you (such as by posting a notice on the Site or via email), and where required by applicable law to obtain your consent.


This Privacy Notice for California Residents (“Privacy Notice”) supplements the information contained in our Privacy Policy above in order to comply with the California Consumer Privacy Act of 2018 (“CCPA”) (this Privacy Notice and our Privacy Policy above shall be collectively referred to herein as the “Privacy Policy”). Certain information contained in this Privacy Policy applies solely to visitors, users, and others who reside in the State of California. Unless otherwise defined herein, any terms defined in the CCPA have the same meaning when used in this notice.

Ernie Ball (“Ernie Ball”, “ernieball.com”, or “we”) is strongly committed to respecting the privacy rights of its users. The following Privacy Policy was created to demonstrate our information gathering practices and to ensure the protection of your privacy. This Privacy Policy describes the types of information we may collect from you or that you may provide when you visit this website (“Website”) and our practices for collecting, using, maintaining, protecting, and disclosing that information.

Please read this Privacy Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with the terms of this Privacy Policy, please do not use or access this Website. This applies whether the Website is accessed via a personal computer, a mobile device, or other technology hereafter developed or discovered. We reserve the right to amend this Privacy Policy at our discretion from time to time. When we make changes to this Privacy Policy, we will post the updated notice on the Website and update the policy’s effective date. Your continued use of this Website and/or continued receipt of "Ernie Ball" emails after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Information We Collect

Ernie Ball collects several types of information that may identify a particular individual (“personally identifiable information”). Ernie Ball collects personally identifiable information when you provide it to us through your use of this Website. In particular, our Website may have collected the following categories of personally identifiable information in the last twelve (12) months:


Specific Fields



First name, last name, date of birth, email address, phone number, home address, driver’s license number and state of issue, Social Security Number, Internet Protocol (IP) address, or other similar identifiers.


Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

A name, signature, Social Security number, physical characteristics or description, address, residential history, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Note: Some personal information included in this category may overlap with other categories.


Protected classification characteristics under California or federal law.

Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).


Commercial information.

Records of personal property, products, or services purchased, obtained, or considered, or other consuming histories or tendencies.


Biometric information.

Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.


Internet or other similar network activity.

Browsing history, browser, device, search history, information on a consumer's interaction with a website, timestamp, IP address, application, or advertisement.


Geolocation data.

Physical location or movements.


Sensory data.

Audio, electronic, visual, thermal, olfactory, or similar information.


Professional or employment-related information.

Employment history, employment status, income, payroll, benefits


Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.


Inferences drawn from other personal information.

Profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.



Ernie Ball obtains the categories of personally identifiable information listed above from the following categories of sources:

Ernie Ball utilizes the use of cookies to assign a unique identifier to your computer. Cookies may be used to help save information on past user activities and other preferences, so that you are not required to re-enter information each time you visit this Website, and to deliver content specific to your interests. The types of personally identifiable information that we collect, either directly or through the use of 'cookies' include: IP addresses, Internet Service Provider (ISP), date/time stamps, number of clicks, user information regarding which pages and links our visitors access, browser types, and language. 

Non-Personally Identifiable Information

Personally identifiable information does not include:

Use Of Your Information

Ernie Ball uses the information you provide to us through this Website to deliver the products and services you request on this Website, to provide you with customer support, to verify or review your order and product information, to communicate with you by email, postal mail, telephone, and/or mobile devices about products or services that may be of interest to you from us, to display advertising tailored to your interests or background, to perform data and statistical analysis on use of the Website, to enforce our Terms Of Use, and to perform any functions otherwise described to you at the time we collect the personally identifiable information. Ernie Ball may share personally identifiable information obtained from cookies for the purpose of aggregate web site statistical and trend analysis.

Ernie Ball may also use the information you provide to verify your identity and protect against possible fraudulent transactions pursuant to Section 326 of the USA PATRIOT ACT in order to help the government fight identity theft, the funding of terrorism and money laundering activities, and to help verify a customer's identity. Ernie Ball may also use the information you provide to investigate complaints regarding your use of the Website and for internal security purposes such as fraud detection and internal reporting. 

Disclosing Personally-Identifiable Information

Ernie Ball may share your personally identifiable information with third parties for a business purpose including, without limitation, transferring or licensing, subject to your right to opt-out of such use by us of your personally identifiable information described herein. We may share your personally identifiable information with the following categories of third parties: 

Ernie Ball may also share your personally identifiable information with third party marketing companies who may use your personally identifiable information to communicate with you about other businesses, promotional offers, products, goods or services. Any third party marketing companies with whom we share personally identifiable information may have their own policies which describe how they use and disclose your information. Those policies will govern the use, handling, and disclosure of your information once we have shared it with those marketing companies as described in this Privacy Policy or our Terms of Use.

Ernie Ball will disclose your personally identifiable information in response to a subpoena or similar investigative demand, a court order, or a request for cooperation from a law enforcement agency or other government agency; to establish or exercise our legal rights; to defend against legal claims; or as otherwise required by law. We will disclose your personally identifiable information when we believe disclosure is necessary to investigate, prevent, or take action regarding illegal activity, suspected fraud or other wrongdoing, to protect and defend the rights, property, or safety of our company, our employees, our Website users, or others, or to enforce our Website terms and conditions or other agreements or policies.

Disclosures of Personally-Identifiable Information For a Business Purpose

In the preceding twelve (12) months, Ernie Ball has not sold personally identifiable information for business purposes.

Your Rights and Choices

The CCPA provides California residents with specific rights regarding their personal information. This section describes your rights.

Access to Specific Information and Data Portability Rights 

You have the right to request that Ernie Ball discloses certain information to you about our collection and use of your personal information over the past twelve (12) months. Once we receive and confirm your verifiable consumer request, we will disclose to you:


Deletion Request Rights

You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information's deletion may likely render impossible or seriously impair the research's achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.


Your Choices About The Use Of Your Information And Opting Out

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by sending us a message to us at compliance@ernieball.com or privacy@ernieball.com or by calling us toll-free at 1-800-543-2255. Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. By submitting a request to this Website, you certify that you are at least eighteen (18) years old and agree to both the Terms of Use and Privacy Policies that govern this Website. You may only make a verifiable consumer request for access or data portability twice within a 12-month period. The verifiable consumer request must:

We cannot respond to your request or provide you with personally identifiable information if we cannot verify your identity or authority to make the request and confirm the personally identifiable information relates to you. Making a verifiable consumer request does not require you to create an account with us. We will only use personally identifiable information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request. 

Response Timing and Format

We will endeavor to process your request, where possible and subject to the terms and conditions contained in this Privacy Policy, within forty five (45) days upon receipt. If we require more time, we will inform you of the reason and extension period in writing. We will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personally identifiable information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance, specifically by electronic mail communication. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will explain that determination and provide you with a cost estimate before completing your request.

Federal and State regulations may require that we store certain information for various periods of time. In order to comply with these requirements, your information may be stored until the expiration of the applicable period. We will use commercially reasonable efforts to delete your personal information no later than ninety (90) days after receiving your request, unless a longer retention period is required by law. Any request to remove personally identifiable information will be applicable to information held by Ernie Ball, and not information already shared with third parties. The treatment of such information is governed by those parties' privacy policies, not by this Privacy Policy.

Personal Information Transfer and Licensing Opt-Out and Opt-In and Email Unsubscribe Rights

Ernie Ball is not intended for use by anyone under eighteen (18) years of age. The foregoing provisions nonetheless apply in the event we unintentionally obtain information from someone under eighteen (18) years of age.

If you are sixteen (16) years of age or older, you have the right to direct us to not transfer or license your personally identifiable information at any time (the "right to opt-out"). We do not transfer or license the personally identifiable information of consumers we actually know are less than sixteen (16) years of age, unless we receive affirmative authorization (the "right to opt-in") from either the consumer who is between thirteen (13) and sixteen (16) years of age, or the parent or guardian of a consumer less than thirteen (13) years of age. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

To exercise the right to opt-out, you (or your authorized representative) may submit a request to us by emailing privacy@ernieball.com or compliance@ernieball.com.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize personally identifiable information sales. However, you may change your mind and opt back in to personally identifiable information transfers or licensing at any time by emailing privacy@ernieball.com or compliance@ernieball.com

You do not need to create an account with us to exercise your opt-out rights. We will only use personally identifiable information provided in an opt-out request to review and comply with the request.

When you submit your information on Ernie Ball, you may receive email messaging or third party marketing messages. You will be given the opportunity, in any commercial email that we send to you, to opt out of receiving such messages in the future. You may also opt out of receiving commercial emails by using the 'Unsubscribe' link on our site. Please allow for up to ten (10) business days for your request to be to processed. If you remove your information from our database it will no longer be used for secondary purposes, disclosed to third-parties, or used by us or third-parties to send promotional correspondence to you. If your information has already been shared with a third party, it may be necessary to contact the third party directly to opt out of receiving information from them.


We will not discriminate against you for exercising any of your rights under the CCPA. Unless permitted by the CCPA, we will not:

However, we may offer you certain financial incentives permitted by the CCPA that can result in different prices, rates, or quality levels. Any CCPA-permitted financial incentive we offer will reasonably relate to your personally identifiable information ’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. Further, you can choose not to provide us with certain personally identifiable information, however doing so may result in limited access to certain features and services provided on this Website.

California Privacy Rights

California Civil Code Section 1798.83, also known as the 'Shine The Light' law, permits users who are residents of California to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. If you are a California resident and would like to make a request, please submit your request in writing to privacy@ernieball.com.

Wireless Privacy Rights

We may use personal information you've provided on this site to administer the services you've requested, including wireless services that display customized content and advertising. In addition to any fee of which you are notified of, your wireless provider's standard message rates are applicable to our confirmation and all subsequent SMS correspondence. You may opt out from further SMS messages and remove your SMS information from our database by responding 'STOP', 'END' or 'QUIT' to the SMS text message you received. If you remove your SMS information from our database it will no longer be used by us for secondary purposes, disclosed to third-parties, or used by us or third-parties to send promotional correspondence to you.

Children Under the Age of 16

Our Website is not intended for children under sixteen (16) years of age. No one under the age of sixteen (16) may provide any personal information on our Website. We do not knowingly collect personal information from children under sixteen (16). If you are under sixteen (16), do not use or provide any information on this Website. If we learn we have collected or received personally identifiable information from a child under sixteen (16) without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under sixteen (16), please contact us at the email address below. By submitting your information to this Website, you agree to this Privacy Policy in its entirety; you also acknowledge and warrant that you are at least eighteen (18) years old, a resident of the United States, and are otherwise legally qualified to enter into and form contracts under applicable law.

Security - How We Protect Your Information

Ernie Ball takes appropriate and reasonable security measures to help safeguard your personal and sensitive information. The information you enter into this Website is protected using industry-compliant 256-bit encryption technology, keeping your information safe from unauthorized access, use, modification and disclosure. Transmission is also secured by secure socket layer technology (SSL). Please be advised that, although we take every reasonable technological precaution available to protect your data, no data transmission over the Internet can be guaranteed to be 100% secure.


If you have questions, comments or concerns regarding this Privacy Policy, please write to us via email at privacy@ernieball.com or compliance@ernieball.com.

4117 Earthwood Lane, San Luis Obispo, CA, 93401, United States

Last Updated: January 2, 2020